SISTERHOOD OF THE TRAVELLING COAT: SABA X WOOLMARK

Saturday 4th August, 2018

Fashion is all about individualism and self-expression. Its beauty lies in its eclectic nature, and its ability to inspire and celebrate one’s originality. Leading into the months of winter, we embrace our longstanding Woolmark partnership with our ‘Sisterhood of the Travelling Coat’ campaign.

Selecting one of our exclusive Woolmark certified coats and embellishing it with limited-edition silk lining, we collaborate with five renowned social ambassadors dotted across the world. Each name, printed along this single coat’s internal, tells a unique story of style and travel. From the crystal blue Bryon Bay coast to the lively NYC avenues and vibrant Auckland streets, follow the journey now: @sabastyle

SYDNEY WITH PETRA MACKOVA @PEPAMACK

Petra Mackova is a European born, Sydney-based influencer and creative. Redefining streetwear with her luxe aesthetic and minimalistic style, Petra is known for her distinct creative direction, innate styling ability and self-shot content. Since her digital beginnings in the fashion industry in 2014, Petra has worked with global brands including Tommy Hilfiger, Dior, Tiffany & Co., Levis, Kerastase, Adidas and Max&Co.

NEW ZEALAND WITH JAIME RIDGE @JAIMERIDGE

Originally hailing from Auckland – now based between Sydney, LA and New Zealand – Jaime brings new meaning to the word ‘creative.’ A producer, stylist, creative director, digital influencer, model and personality in the Fashion, Beauty and Lifestyle industries, and founder of digital hub dillondot.com, she’s built a strong profile in the media and has amassed a loyal, passionate following.

NEW ZEALAND WITH JAIME RIDGE @JAIMERIDGE

Originally hailing from Auckland – now based between Sydney, LA and New Zealand – Jaime brings new meaning to the word ‘creative.’ A producer, stylist, creative director, digital influencer, model and personality in the Fashion, Beauty and Lifestyle industries, and founder of digital hub dillondot.com, she’s built a strong profile in the media and has amassed a loyal, passionate following.

BYRON BAY WITH EMILY HUTCHINSON @EMELINAAH

Paying part of her way through University by selling her extraordinary paintings, Emily Hutchinson has always been creatively inclined. As she grew older, her need to create morphed organically into photography. Documenting her breathtaking travels all over the world – whilst running homewares business, Blush and Ochre, in Byron Bay – Emily eats, laughs and snaps her way through life.

SYDNEY WITH ARIANNE WITT @LOLA_JAGGER
Lola Jagger began as an expressive outlet, documenting the travel adventures, style and daily musings of young creative, Arianne Witt. Arianne has a penchant for creative directing, styling, writing and content creating - as well as a love for experimenting with photography. She’s directed and produced campaign concepts for Levis, Glue Store, Adidas and other numerous Australian and International brands.

SYDNEY WITH ARIANNE WITT @LOLA_JAGGER
Lola Jagger began as an expressive outlet, documenting the travel adventures, style and daily musings of young creative, Arianne Witt. Arianne has a penchant for creative directing, styling, writing and content creating - as well as a love for experimenting with photography. She’s directed and produced campaign concepts for Levis, Glue Store, Adidas and other numerous Australian and International brands.